Trade fair stand Flos

The Italian lamp manufacturer Flos needed a trade fair stand concept to be developed on an area of just 23 m². Together with e.w.enture, CBA designed a spatial sequence of four frames which thematically divided the stand area into different areas such as product presentation, meeting, or information. By stringing together the frames, the trade fair stand gained a considerably larger visual depth than expected with the actual 4.50 m. The large-scale use of striking company colors on the back wall in contrast to the white wall, ceiling, and floor areas increased this impression. The light, homogeneous lighting and the framed view from the inside and outside let the visitors feel like actors in the scenery. Logos, a presentation table, and an information desk were integrated into the frames through inward and outward folds.


Location: Munich, Germany
Year of construction: 2006
Client: Flos
Size: 25 m²
Status: Completed