The design of the new Koppelmann store in Gelterkinden near Basel follows the principle of a clear arrangement of the presentation and consulting area. The shelves form the backbone of the room and surround the consultation tables.

The strict linear arrangement of the glasses makes it easy for customers to find their way around. The slats create horizontal presentation stripes that guide and direct the viewer’s eye. This gives the customer a quick overview of the products. The white background makes the spectacle frames look almost like art objects, their colors forming the only color accent against the homogeneous back wall. Green carpet islands form the only color accent in the new store.

Location: Gelterkinden, Switzerland
Year: 2017 – 2018
Client: Koppelmann Optik AG
Size: – m²
Status: Completed